CHLOÉ LONG CURLS

In a world where everything moves fast and is too often consumed in a hurry, MINA Ë has made a choice that goes against the grain: to create jewelry that lasts. Not just in time, but in the heart. At MINA Ë, sustainability is not a trend: it is a founding value , a deep commitment to you, the planet, and the meaning that each piece of jewelry carries. Quality as a priority We have chosen noble materials, worked with care: 18 carat gold plated – 3 microns , made from recycled gold White zircon crystals – 5A quality , with a brilliance comparable to diamonds Fine Japanese pearls or unalterable steel , known for their resistance and finesse Our jewelry is handmade in our Swiss workshops , then subject to high quality control in France. This process guarantees an impeccable finish and a piece of jewelry designed to live by your side, every day , without fear of water, time or everyday gestures. A responsible approach Creating sustainable jewelry also means reducing the impact on the environment . We use recycled gold to limit mining, and favor artisanal processes that respect materials and people. Less but better: this is our credo. MINA Ë does not follow the frantic fashion seasons, but offers timeless pieces , designed to last for years, not just a few weeks. Jewelry with meaning A MINA Ë jewel is not just an accessory. It is often offered with the heart , chosen with care , and worn to remember, celebrate, reconnect with oneself. It crosses days, emotions, stories. That's why we want it to be solid, reliable and resistant . Because a piece of jewelry that breaks or tarnishes quickly is an emotion that breaks too soon. Trust and transparency We believe in a healthy and lasting relationship with our clients: ◦ By clearly explaining to you what your jewelry is made of ◦ By guaranteeing you consistent quality ◦ By providing you with simple maintenance advice ◦ And by offering responsive and caring customer service At MINA Ë , sustainability is at the heart of every creation. Because we believe that the most beautiful things are not those we change, but those we keep.

Jewelry is not just an accessory. It carries meaning, reflects our history, our emotions and sometimes even our beliefs. At MINA Ë , we deeply believe that each piece of jewelry has a symbolic power , capable of accompanying, strengthening or revealing the person who wears it. A jewel, an intention Giving or wearing jewelry is never trivial. It is often a gesture full of intention: A necklace given out of love , like an invisible link between two souls. A ring to remember a promise , a moment, a commitment. A bracelet worn alone , like an anchor, a discreet lucky charm. Each piece becomes a daily reminder of what matters: a dream, a relationship, an inner strength. An emotional memory Jewelry has this unique ability to preserve the memory of a moment . It accompanies us in important moments: a birth, a birthday, a trip, a milestone in life. They become silent witnesses of our evolution, and sometimes even legacies, passed down from generation to generation. A MINA Ë jewel, carefully crafted, is designed to last and travel through time with you — both an object of beauty and a fragment of memory. An extension of oneself Choosing a piece of jewelry is also about expressing your personality . Minimalist, romantic, bohemian, sunny... each style reflects a facet of us. Through their shape, their material, or their shine, jewelry conveys emotions that words alone cannot express. This is why MINA Ë offers collections designed to embrace the multiple dimensions of being , with softness, character and elegance. Symbolic protection In many cultures, jewelry is also a spiritual or protective object : A stone that soothes An engraved symbol to guide A reassuring amulet At MINA Ë, we believe in this subtle link between aesthetics and symbolism. Some of our jewelry is inspired by sacred forms, ancient traditions , or simply designed to transmit positive energy . The jewel of everyday life Finally, there are those jewels that we never take off , those that we wear without thinking about it, like a second skin. They are often the ones who have the most value in our eyes: they resemble us, accompany us, reassure us. This is why MINA Ë creates jewelry that is resistant to water, time, and life , so that you can wear it every day, without compromise.