Why do we create jewelry made to last?

In a world where everything moves fast and is too often consumed in a hurry, MINA Ë has made a choice that goes against the grain: to create jewelry that lasts. Not just in time, but in the heart.

At MINA Ë, sustainability is not a trend: it is a founding value , a deep commitment to you, the planet, and the meaning that each piece of jewelry carries.

Quality as a priority

We have chosen noble materials, worked with care:

• 18 carat gold plated – 3 microns , made from recycled gold

• White zircon crystals – 5A quality , with a brilliance comparable to diamonds

• Fine Japanese pearls or unalterable steel , known for their resistance and finesse

Our jewelry is handmade in our Swiss workshops , then subject to high quality control in France.
This process guarantees an impeccable finish and a piece of jewelry designed to live by your side, every day , without fear of water, time or everyday gestures.

A responsible approach

Creating sustainable jewelry also means reducing the impact on the environment .
We use recycled gold to limit mining, and favor artisanal processes that respect materials and people.

Less but better: this is our credo.
MINA Ë does not follow the frantic fashion seasons, but offers timeless pieces , designed to last for years, not just a few weeks.

Jewelry with meaning

A MINA Ë jewel is not just an accessory.
It is often offered with the heart , chosen with care , and worn to remember, celebrate, reconnect with oneself. It crosses days, emotions, stories.

That's why we want it to be solid, reliable and resistant .
Because a piece of jewelry that breaks or tarnishes quickly is an emotion that breaks too soon.

Trust and transparency

We believe in a healthy and lasting relationship with our clients:
◦ By clearly explaining to you what your jewelry is made of
◦ By guaranteeing you consistent quality
◦ By providing you with simple maintenance advice
◦ And by offering responsive and caring customer service

At MINA Ë , sustainability is at the heart of every creation.
Because we believe that the most beautiful things are not those we change, but those we keep.